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Liya S. : the story of a Passion

A Bio and ethical brand

Liya S. is a skincare brand created by Aïcha SOULDI. A passionate entrepreneur and an unconditional consumer of natural products from the Moroccan soil. Her brand is dedicated to fair trade and ethical sourcing. It offers beauty products, wellness, upscale, natural and organic Ecocert according to the Cosmos standard. They are 100% vegan, not tested on animals and guarantee the good health of the skin.


All treatments are derived from phytotherapy and olfactotherapy, with pure natural ingredients from the soil of Marrakech. Among these ingredients is Morocco’s star ingredient: argan oil, which is renowned for its moisturizing and anti-aging properties.


Body and face care, Hammam line and beauty accessories: Liya S. offers a wide range of treatments for women but also for men! It displays in a completely transparent way the complete list of ingredients used in the formulation of its products. All her products are currently available for sale on the brand’s website. They are made in France, more precisely in the cosmetic packaging laboratory of Aïcha in the Paris region.

A commitment to solidarity

In the continuity of its eco-responsible and solidarity approach, Aïcha has chosen to support the Berber women of the Atlas Mountains of Morocco. Through the promotion of peasant agriculture in partnership with the agricultural cooperative Aghbalou Niminifri . A first action was launched in early October 2020,  with the planting of Saffron, the red gold in the Demnate region.


Its by following this line of conduct that Liya S, is committed to offer you care products with a natural and delicate perfume. Astonishing and sensory textures for beauty rituals that are refined and original.

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